A. KEY RESPONSIBILITIES

1. Market Research & Forecast 

• Collect market information to identify market needs, target markets, new markets;
• Conduct qualitative and quantitative surveys / research to understand target customer needs;
• Regularly update new trends / information in the market in order to timely adjust Marketing;
• Admissions strategies / plans.

2. Brand Management 

• Support line manager to define market segmentation, target customer identification and 
  brand positioning;
• Participating in building brand identity & brand equity, standards to be followed for images 
  and communication content to target customers (current parents, potential parents, students);
• Resolving trademark-related legal issues;
• Build up, manage and produce content to maintain the school‘s official communication 
  channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...
• Build, manage & operate website: Update school activity news, optimize users experience, 
  make plans and execute to promote website rankings through keywords (SEO).
• Consulting & managing the presentation of all platforms for exchanging information to 
  parents under the operating responsibility of other departments: ManageBac learning 
  platform, Online uniform store, etc.
• Continuously monitor and update news from all educational groups on social networking 
  platforms to capture market trends and make appropriate predictions;
  Responding to information that parents sent to Marketing-managed social media platforms;
• Support to identify and handle communication crises (if any).

3. Formulate strategies, plans and deploy intergrated marketing activities for enrolment 

• Participate in building communication themes throughout the school year using external or 
  internal resources;
• Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school.
• Implement marketing activities on digital platforms:
  + Build up media content and images according to brand identity to promote school‘s 
  outstanding activities and features.
  + Select the form/channel to approach and deploy advertising activities: Facebook, Google, 
  SEM, Native ad, Community group, advertising through email, electronic newspaper,...
  + Track results of advertising activities and continuously have appropriate optimization plans: 
  Change the communication channel, change the way ads are run, change the image/content,...
• Implement traditional marketing activities:
  + Moderate the production of publications serving traditional marketing activities and 
  enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
  + Deploying activities: Outdoor advertising, on-site advertising, printed newspapers, 
  magazines, television stations.

4. Management of communication activities (including communication activities of all other 
departments) 

• Check and approve the style, presentation and part of the communication text sent from the 
  official communication channels of UTS;
• Synthesize and store all school communication content throughout the school year.

5. Event organization 

• Planning, budgeting and organizing marketing events;
• Planning, budgeting and organizing Admission events;
• Participating in/hosting sponsored events;
• Support the organization of school‘s general events: Opening ceremony, closing ceremony, 
  summer program,etc.

6. Filming, designing and censoring publications/products for school-wide operation 

• Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc.
• Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning 
  tools, etc.
• Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)

7. General missions of management and administration 

• Consult and offer professional solutions under functional units;
• Organize, manage and archive department‘s document, information & data;
• Prepare reports relating to department functions & and duties;
• Support other departments in fulfilling school-wide tasks when required;
• Other tasks diretly assigned by the Board of Directors.

B. JOB REQUIREMENTS

1. Education

• University Degree with Marketing/Business background is an advantage. 

2. Experience (type of) 

• Well-experienced with Marketing background at least from 01 year and above;
• Used to work in Education industry is a plus.

3. Specific knowledge/ skill

• Love working with students;
• Strong business mindset, analytical power, good communication and presentation skill;
• Have good sense of beauty;
• Good English at 04 skills;
• Energized, open-minded and extremely proactive;
• Practical creativity and result-oriented;
• Passion to growth and strong time management skill to work in a changeable environment, manage workload and multiple projects;
• Responsible and honest at work;
• Careful and detailed with both words, numbers and visual.